Saving the Frogs One Cup at a Time!
So what's the big deal about frogs, and what do
they have to do with our coffee, you ask?
It's all about the frogs!
At Tree Frog Coffees, we know just how important frogs are as
indicators to all sorts of
environmental problems, including global warming.
Frogs can survive only in a proper
ecosystem, so when the frogs start dying,
there is a problem. And that problem escalates
all the way up the food chain
to us.
So basically,
if we can keep the frogs alive in all of their known environments, then we
are
coexisting as we are meant to with all other living beings on Earth,
and in the end protecting ourselves.
The
following information is provided by the Rainforest Alliance:
"About
4,000 species of frogs and toads are known to scientists, and
another ten to
twenty species are discovered each year. Because of
their acute sensitivity to changes
in the environment, such as deforestation, ozone depletion,
global warming, and air
and water pollution, these amphibians are disappearing faster
than most other wildlife.
Many frog species become extinct before scientists ever have a
chance to learn of their
existence. Others are vanishing before our very eyes.
Global frog declines are a sad
indicator of a decline in the planet's general health."
This is one of the main reasons why Tree Frog Coffees only purchases
certified coffees that are grown using sustainable and responsible farming
practices. Not only is sustainable farming better for the frogs,
but the
entire ecosystem, which of course includes us!
2008: Year of the Frog
Did you know it was the Year of the Frog? Yep, our little
hoppers of the world
got a break this leap year. Scientists and many
organizations worldwide have "pooled" together to educate the world about their
importance and their rapidly declining status. You can learn more about
frogs, how to protect them, and how to
participate in the year long activities at the following websites:
AmphibianArk
Association of Zoos and Aquariums
Smithsonian National Zoo
